APMEX Reviews: Are They Trusted by BBB in 2024?

We may earn a small commission from the companies mentioned in this post. This article is for informational purposes only and does not constitute financial advice.

In the world of precious metals investment, it is essential to work with a reputable company that offers a wide range of products and services.

This comprehensive review of APMEX will explore the company's offerings, reputation, and customer satisfaction, providing readers with the information needed to make an informed decision about investing in precious metals.

The review is divided into sections, allowing readers to quickly locate the information they need.

Before we keep going, if you're looking to invest in precious metals, we've compiled our top-rated companies for 2023 - see if APMEX made the cut:

Best Gold Investing Companies for 2023

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several gold bars from APMEX

What is APMEX?

APMEX, or the American Precious Metals Exchange, is a leading online precious metals dealer based in Oklahoma City, Oklahoma.

Established in 1999, APMEX has grown to become one of the largest and most respected companies in the industry.

The company offers a vast selection of gold, silver, and other precious metal products, as well as services such as individual retirement accounts (IRAs) that incorporate precious metals.

Is APMEX a Reputable Company?

APMEX has earned a reputation for exceptional customer service, competitive pricing, and an extensive selection of products. As a member of the American Numismatic Association, the Industry Council for Tangible Assets, and the Professional Numismatists Guild, APMEX adheres to strict industry standards and guidelines. Additionally, the company is a United States Mint Authorized Purchaser, ensuring the authenticity of their products.

APMEX Products and Services


APMEX offers a wide variety of gold products, including bullion, coins, bars, and numismatic items. Investors can choose from domestic and international mints, such as the United States Mint, the Royal Canadian Mint, and the Perth Mint. Gold products are available in various sizes and purities, accommodating investors with different budgets and preferences.


Silver products offered by APMEX include bullion, coins, bars, and numismatic items from various mints worldwide. Investors can select from popular silver coins, such as the American Silver Eagle, Canadian Silver Maple Leaf, and Austrian Silver Philharmonic. Additionally, APMEX offers silver bars and rounds in different sizes, shapes, and designs.

Other Metals

Besides gold and silver, APMEX also deals in other precious metals, including platinum, palladium, and rhodium. These metals are available in various forms, such as bullion bars, coins, and rounds, allowing investors to diversify their precious metals portfolio further.


APMEX offers precious metals IRAs, allowing investors to add gold, silver, platinum, and palladium to their retirement savings. Precious metals IRAs provide an alternative to traditional retirement accounts, such as stocks and bonds, and may offer increased diversification and protection against inflation.

How to Set up a Precious Metals IRA with APMEX

free gold investing kit

Setting up a precious metals IRA with APMEX involves a few simple steps. 

First, investors must choose a custodian to administer the IRA. APMEX has a list of preferred custodians but also works with other custodians at the investor's request. Next, investors need to open and fund the IRA account, which can be done through a transfer, rollover, or new contribution.

Finally, investors can select the precious metals they wish to include in their IRA, with APMEX providing guidance on the appropriate products based on IRS guidelines.

Top Reasons to Consider Investing in Precious Metals

  1. Diversification: Precious metals can provide a hedge against stock market fluctuations and currency devaluation, reducing overall investment risk.
  2. Inflation Protection: Gold, silver, and other precious metals have historically maintained their purchasing power during periods of inflation.
  3. Tangible Assets: Unlike stocks and bonds, precious metals are tangible assets that can be held and stored, providing a sense of security for investors.4. Global Demand: Precious metals are used in various industries, such as technology, jewelry, and medicine, contributing to their steady global demand.
  1. Crisis Protection: Precious metals often perform well during economic or geopolitical crises, making them a valuable addition to an investment portfolio.

Top Reasons to Open a Precious Metals IRA

  1. Tax Advantages: A precious metals IRA offers tax-deferred growth, allowing investors to save for retirement more efficiently.
  2. Diversification: Including precious metals in an IRA can help diversify retirement savings and mitigate potential losses in traditional investments.
  3. Inflation Hedge: Precious metals have historically been effective in preserving wealth during periods of inflation, making them a valuable addition to a retirement portfolio.
  4. Long-term Potential: Precious metals have demonstrated long-term appreciation potential, which may be particularly beneficial for retirement planning.
  5. Portfolio Control: A self-directed precious metals IRA allows investors to have more control over their investment choices.

Does APMEX Sell Fake Gold?

APMEX takes extensive measures to ensure the authenticity of its precious metal products. As a United States Mint Authorized Purchaser, APMEX only deals in genuine gold, silver, and other precious metal items. Additionally, the company employs strict quality control measures and verification processes, such as X-ray fluorescence testing and weight and dimension checks, to guarantee the authenticity of the products it sells.

APMEX BBB Rating and Complaints

APMEX holds an A+ rating from the Better Business Bureau (BBB), which reflects the company's commitment to customer satisfaction and transparency. While some complaints have been filed with the BBB, the majority have been resolved promptly and professionally, demonstrating APMEX's dedication to addressing customer concerns.

APMEX Pros and Cons

  • Extensive Product Selection: APMEX offers a wide range of precious metal products, including bullion, coins, bars, and numismatic items from various mints worldwide.
  • Competitive Pricing: APMEX provides transparent pricing and consistently competitive rates on its products.
  • Reputable Company: With a long history in the industry and an A+ BBB rating, APMEX is a trusted and reliable precious metals dealer.
  • IRA Services: APMEX offers precious metals IRAs, allowing investors to include gold, silver, platinum, and palladium in their retirement savings.
  • Customer Service: APMEX is known for its exceptional customer service, with knowledgeable representatives available to assist investors.
  • Shipping Fees: While APMEX offers free shipping on orders over a certain amount, smaller orders may incur shipping fees, which can impact overall investment costs.
  • Handling Time: Some customers have reported longer-than-expected handling times on certain orders, although this appears to be a relatively rare occurrence.


In conclusion, APMEX's combination of industry experience, extensive product offerings, and commitment to customer satisfaction makes it a standout choice for precious metals investors. The company's strong reputation and adherence to industry standards provide investors with confidence in the authenticity of their purchases.

While there are some minor drawbacks, such as shipping fees on smaller orders and occasional handling delays, the overall benefits of working with APMEX far outweigh these concerns. By offering a range of precious metals products, competitive pricing, and the ability to incorporate precious metals into retirement savings through IRA services, APMEX caters to both novice and experienced investors.

As with any investment, it is essential to conduct thorough research and consult with a financial professional before making any decisions. However, for those looking to diversify their investment portfolio with precious metals, APMEX is a highly recommended option. With its comprehensive offerings and dedication to customer service, APMEX stands out as a leading choice in the precious metals industry.

If you're looking to invest in precious metals or start a gold IRA, Goldco is our current top-rated choice - learn more and get their free investing kit below:

Mitt Wilson

About the author

Mitt Wilson has a background in journalism and has been writing about investing for more than two decades. In his free time he enjoys spending time with his wife, touring the United States, and golfing.

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